Ben Austin & Associates is an Integrated Marketing and Communications Agency with expertise in marketing strategy, branding, press and public relations, web design, e-commerce, online marketing, and social media.
We have a peerless design team. We create engaging online experiences. We offer integration with marketing databases and Salesforce administration.
Our focus is on solving problems for our clients. We integrate our core competencies to craft elegant outcomes for our customers and meet our deadlines.
We create brands from scratch, reposition old brands, or just polish and refine brands, weaving your company’s story throughout all touchpoints.
Having a new website is great as long as your customers can find it. We will optimize the site at launch and continue to monitor Google rankings and search results as part of our ongoing support.
We manage our clients’ social media activity, including strategy, daily posting, social advertising, monitoring hashtags, monthly reporting and more.
We love databases! Salesforce is a favorite, especially when we get to customize it for our clients.
We generate exposure and buzz for our clients’ businesses using public relations, events, and influencer marketing.
Let us help you plot out the best course for your business.
We code on many platforms, from WordPress to Shopify to raw HTML. We are especially proud of our ability to integrate excellent design.
Ben has decades of experience leading marketing teams serving early-stage and high-growth companies.
Most recently, Ben and his team have built the marketing engine for Cordless Lighting and Home Design company Zafferano America. Zafferano America was founded in 2019 and has grown from zero to more than $20M/year in revenue, with a successful acquisition by a Private Equity firm. Ben built the D2C business, including Amazon, Meta, and other D2C tools accounting for a large share of income. Zafferano’s products have been lauded throughout the web as well as in the New York Times, Wall St. Journal, CNN, Today.com, and Oprah.
Ben also served as the Marketing lead for New York City’s World Science Festival, founded in 2008 and now an annual event; also for BMP Sunstone, a US firm distributing pharmaceuticals into the Chinese marketplace, where Ben and his team built the Brand and brought the company public on the NASDAQ. BMP Sunstone was sold to Sanofi-Aventis for $520 million in 2010; also for Space Racers, an animated preschool television show focused on Space and STEM Education, now in 25 languages and more than 135 nations. Ben worked on marketing and communications and digital media for the Alfred P. Sloan Foundation, one of the nation’s largest funders of scientific research. Ben launched web media and social media for Sloan’s Public Understanding of Science and Technology Program, which supports Film, Books, Theater, Radio, and Web Media dedicated to science education.
Ben has also supported the Alumni Association of the Bronx High School of Science; the College of Physicians of Philadelphia; the Mütter Museum; and the New York City Department of Education.
A New York native, Ben attended Stanford University, where he earned a BS in Chemistry with honors and a BA in Public Policy.
Reach Ben at [email protected]
Jessie has more than twenty years of experience as a graphic designer and has been on the BA&A Team since 2006. She has created brand identities and collateral assets for businesses small and large. She is uniquely able to cross over from “digital” to “freehand” design, and has rendered beautiful brand identities as websites, web media, paper products, and everything from books to CD packaging to clothing, greeting cards, and more.
Charles has more than fifteen years of experience as an engineer, software developer, and graphic designer and has been on the BA&A Team since 2004. Charles has delivered a wide variety of solutions for clients including e-Commerce builds, integration with CRMs, integration with marketing automation systems and marketing campaigns, custom hosting solutions, custom HTML, WordPress, and PHP builds. He has lived and worked in Mexico, South Korea, Canada, and Bermuda, and is fluent with international efforts. With a background in contemporary art and a knack for problem-solving, Charles is comfortable designing products and systems from the ground up and implementing web-based solutions across a broad array of technologies.
Barbara brings her substantial experience in project management, including website builds, company repositionings, and new product launches. Before heading up B2B and consumer marketing teams in the media industry, including The History Channel, Reader’s Digest, and Space.com, she held account management positions at several top advertising agencies on accounts ranging from Citibank credit cards to Aer Lingus to Teen Spirit Haircare. Earlier in her career, she worked as a copy editor, proofreader, and copywriter. She has an MBA in Marketing from New York University and a BA in Sociology from University of California, Santa Barbara.
Gina is a seasoned public relations professional with over a decade of experience providing both strategic counsel and media results to clients across several sectors including entertainment, non-profit, sports, and media. She is one of the more recent members of the BA&A Team, on staff since 2015.
Skilled at large-scale event management, social media strategy, and influencer marketing, she spent much of her career as an Associate Vice President at Rubenstein Communications Inc. Past and current clients include WSJ Magazine, Cirque du Soleil’s touring shows, PGA’s 2018 Ryder Cup Trophy Tour, The Epilepsy Foundation, The Alfred P. Sloan Foundation’s Public Understanding of Science group; and NBCUniversal’s Space Racers.
The Alfred P. Sloan Foundation is the nation's pre-eminent foundation supporting scientific research as well as the public understanding of science, technology & economics.
Ben Austin & Associates is responsible for the marketing & communications of the Public Understanding of Science group at the Sloan Foundation.
Space Racers is a STEM Education show aimed at preschoolers, airing on NBCUniveral's Sprout Network.
Follow the adventures of Eagle, Robyn, Hawk, and other Cadets at the Stardust Academy as the travel the Cosmos.
Businesses employ MediaMax Network to build their brands, market-by-market, in the world's most prestigious print publications.
The World Science Festival is an annual festival of science education in New York City.
Ben Austin executed the marketing for the inaugural festival, achieving one billion media impressions and selling out all tickets for the first-time festival.
Ben Austin assisted the College of Physicians with the launch and communications strategy for History of Vaccines, a vaccine education website.
Ben Austin & Associates assisted WCSU with the launch and communications strategy for WCSU Your Money, a financial literacy and education website.
The Fund for Public Schools was created by the New York City Department of Education as an internal 501(c)3 assisting in the effort to raise private funds for the public schools.
Ben Austin served as the marketing and communications lead under Caroline Kennedy at the Fund.