Ben Austin & Associates is an Integrated Marketing and Communications Agency with expertise in marketing strategy, branding, press and public relations, web design, e-commerce, online marketing, and social media.
We have a peerless design team. We create engaging online experiences. We offer integration with marketing databases and Salesforce administration.
Our focus is on solving problems for our clients. We integrate our core competencies to craft elegant outcomes for our customers and meet our deadlines.
We manage our clients’ social media activity, including strategy, daily posting, social advertising, monitoring hashtags, monthly reporting and more.
We love databases! Salesforce is a favorite, especially when we get to customize it for our clients.
We code on many platforms, from WordPress to Shopify to raw HTML. We are especially proud of our ability to integrate excellent design.
Ben has decades of experience leading marketing teams serving early-stage and high-growth companies.
Most recently, Ben and his team built the marketing engine for Zafferano America, a cordless lighting and home design company. Ben ran marketing for Zafferano America's first four years, growing it from zero to more than $20M/year revenue and a recent acquisition by Private Equity. Ben built the DTC business, including the website, digital marketing structures, and the relationships with Amazon, Meta, and Google. Zafferano’s products have been lauded throughout the web as well as in the New York Times, Wall St. Journal, Today.com, and Oprah. CNN called Zafferano the “most popular brand in America thanks to its timeless design; warm, ambient light options; and more than a dozen color choices.”
Prior to Ben's engagement with Zafferano America, Ben and his team led Marketing for the following organizations:
A New York City native, Ben attended Stanford University, where he earned a BS in Chemistry with honors and a BA in Public Policy.
Reach Ben at [email protected]
Jessie has more than twenty years of experience as a graphic designer and has been on the BA&A Team since 2006. She has created brand identities and collateral assets for businesses small and large. She is uniquely able to cross over from “digital” to “freehand” design, and has rendered beautiful brand identities as websites, web media, paper products, and everything from books to CD packaging to clothing, greeting cards, and more.
Charles has more than twenty years of experience as an engineer, software developer, and graphic designer and has been on the BA&A Team since 2004. Charles has delivered a wide variety of solutions for clients including e-Commerce builds, integration with CRMs, integration with marketing automation systems and marketing campaigns, custom hosting solutions, custom HTML, WordPress, and PHP builds. He has lived and worked in Mexico, South Korea, Canada, and Bermuda, and is fluent with international efforts. With a background in contemporary art and a knack for problem-solving, Charles is comfortable designing products and systems from the ground up and implementing web-based solutions across a broad array of technologies.
Barbara brings her substantial experience in project management, including website builds, company repositionings, and new product launches. Before heading up B2B and consumer marketing teams in the media industry, including The History Channel, Reader’s Digest, and Space.com, she held account management positions at several top advertising agencies on accounts ranging from Citibank credit cards to Aer Lingus to Teen Spirit Haircare. Earlier in her career, she worked as a copy editor, proofreader, and copywriter. She has an MBA in Marketing from New York University and a BA in Sociology from University of California, Santa Barbara.
Gina is a seasoned public relations professional with over a decade of experience providing both strategic counsel and media results to clients across several sectors including entertainment, non-profit, sports, and media. She is one of the more recent members of the BA&A Team, on staff since 2015.
Skilled at large-scale event management, social media strategy, and influencer marketing, she spent much of her career as an Associate Vice President at Rubenstein Communications Inc. Past and current clients include WSJ Magazine, Cirque du Soleil’s touring shows, PGA’s 2018 Ryder Cup Trophy Tour, The Epilepsy Foundation, The Alfred P. Sloan Foundation’s Public Understanding of Science group; and NBCUniversal’s Space Racers.
The Alfred P. Sloan Foundation is the nation's pre-eminent foundation supporting scientific research as well as the public understanding of science, technology & economics.
Ben Austin & Associates is responsible for the marketing & communications of the Public Understanding of Science group at the Sloan Foundation.
Space Racers is a STEM Education show aimed at preschoolers, airing on NBCUniveral's Sprout Network.
Follow the adventures of Eagle, Robyn, Hawk, and other Cadets at the Stardust Academy as the travel the Cosmos.
Businesses employ MediaMax Network to build their brands, market-by-market, in the world's most prestigious print publications.
The World Science Festival is an annual festival of science education in New York City.
Ben Austin executed the marketing for the inaugural festival, achieving one billion media impressions and selling out all tickets for the first-time festival.
Ben Austin assisted the College of Physicians with the launch and communications strategy for History of Vaccines, a vaccine education website.
Ben Austin & Associates assisted WCSU with the launch and communications strategy for WCSU Your Money, a financial literacy and education website.
The Fund for Public Schools was created by the New York City Department of Education as an internal 501(c)3 assisting in the effort to raise private funds for the public schools.
Ben Austin served as the marketing and communications lead under Caroline Kennedy at the Fund.