Zafferano America is the North American distribution arm of a Venice, Italy-based designer of glassware, porcelain, and lighting. BA&A is building its brand and ecommerce website and managing social media, public relations, sales and marketing collateral, and advertising.
Space Racers is a preschool animated kids television series focusing on STEM Education and Space Science. BA&A serves as the show’s marketing department, supporting the brand, websites, e-commerce, partner marketing, event marketing, and social media management.
Alfred P Sloan Foundation
The Alfred P. Sloan Foundation is the nation’s largest foundation supporting basic scientific research. Sloan’s Public Understanding Program awards grants to books, film, theater, events, and web media and Ben Austin was hired to manage press and public relations for Public Understanding and to develop a social media presence for the Program.
World Science Festival
The World Science Festival is an annual STEM education event held in New York City. Ben served as its first marketing lead, developing the website, program, and managing all press, public relations, and advertising.
A partner to Conde Nast publications, Mediamax was launching a marketing automation campaign but lacked the proper website. BA&A developed the site (over the holidays), created the integrations with Salesforce and Pardot marketing automation, and provided ongoing digital marketing support post-launch.
Claire Friedlander Family Foundation
This non-profit organization needed an automated process for sending grant applications to its contacts while also integrating with a CRM to track all grantees and the related data. BA&A customized a Salesforce instance for non-profits, using FormAssembly to send automated emails.
Beijing Med-Pharm was a US-based company that built a pharmaceutical distribution network in China. BA&A developed the brand, logo, built websites and investor presentations, helped bring the firm public on the NASDAQ as BJGP, and saw through a successful acquisition by Sanofi Aventis for $520 Million.
Fund for Public Schools
When Michael Bloomberg became Mayor of New York City, Caroline Kennedy was hired in an effort to raise private philanthropic funds for the New York City Public Schools. Caroline Kennedy hired Ben Austin to manage press and public relations.